Go For The Goal

‘Brisk’ came in 4 different distinct textures—Original, Matte, Eggshell, and Granite. We began the design journey by interpreting the word ‘brisk’ itself which means quick and energetic. This interpretation led to the concept of movements, and eventually landed on ‘Go for the Goal,’ a sport event that brings players together. The formation is classified into 4 different creative catalogues—Triumph, Sports Series, The Stadium, and Echo. The narrative in each book will be conveyed in relation to the bigger concept of sport event, including the opening ceremony, parade, various sports / competitors, stadiums, and ambience of the event. All of these supporting elements are put together as graphics and collages, which is the studio’s signature method, by which the textures are uniquely cooperated using diverse printing techniques that best suit each texture. This project allows artistic folks and designers to explore beyond the possibilities of creative usage of papers and textures.